Mobile ad spending hit $100M in just 2016 and now makes up more than 50% of digital market – the US and China alone will account for nearly 62% of global mobile ad spending.
Revcontent’s Innovative Team developed industry-first Internal Content Tools, including unique algorithms that report different ways to optimize and develop content. These tools were built to not only give publishers complete control but also give them never before seen insights to their internal content. Internal Performance For the launch today, publishers have the unique ability to […]
After flying our team in from around the globe, we were excited to get to work at dmexco! With a record-breaking 50,700 attendees, we broke on to the scene as dmexco newbies and had an amazing experience. We loved seeing so many people stop by our booth, engage with our team, and interact on-site with […]
As the first content recommendation network to develop many technology innovations such as audience retargeting and the first user interest personalization tool, Revcontent is again the first to create Interest Targeting. With a level of hypergranularity comparable to Facebook or Twitter, Revcontent built Interest Targeting at the request of brands and media companies. Interest Targeting […]
Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines. Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click […]
News Feed FYI: Further Reducing Clickbait in Feed At Revcontent, our team used machine learning technology to create a list that’s actually useful for navigating this change, keeping your organic reach, and avoiding getting bumped down in Facebook’s newsfeed. Check out more details here. The headline exaggerates the article to create misleading expectations for the […]
Today, Revcontent announces its exclusive partner, Listverse. Listverse is the original Top 10 site, specializing in engaging and unique content. Listverse partnered exclusively with Revcontent for their industry-leading technology that delivers unparalleled engagement and revenue, backed by Revcontent’s dedication to data integrity. Listverse serves over 30 million pages a month with content that specializes in […]
As users desire more and more video content, it’s critical to create a native video experience for users and fully embrace video as a technology. The Revcontent Technology Team saw a gap on video portrayal on content recommendation widgets and created a completely customizable tool, Revcontent Video Overlay, to give users the context of the type of content […]