You’ve seen those “around the web” ads that populate the sidebars and bottom feeds of big news sites. Though you may glance over the importance and prevalence of these ads from time to time, they are growing in number. Publishers are not only looking into the immeasurable marketing value of these ads, they are also […]
Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with […]
The way brands market and advertise is constantly changing, even month to month, as better practices are implemented and new channels emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or platform lies. Some of the biggest trends to watch for? […]
Months ago, Google reached out to us concerning Google AMP (Accelerated Mobile Pages), its latest and greatest project designed to create a faster and open mobile web. In an effort on Google’s part to support the highest quality advertising solutions, Revcontent partnered with Google to continue creating a better experience for users on mobile. As […]
To give our partners the absolute best tools for optimization and granularity, we recently launched another industry-first targeting tool, Revcontent Brand Targeting. As the only content recommendation network to offer Brand Targeting, Revcontent’s partners now have another option to further optimize campaigns, maximizing performance and engagement. John Lemp, Revcontent CEO and Founder, said, “We pride ourselves […]
When partnering with a content recommendation engine, you’re in the perfect position to drive high-quality traffic to your site. However, based on your data, you know some campaigns perform significantly better than others. How do you determine what components of a campaign are successful and what doesn’t connect with your audience? Optimization is key to testing out what performs the best for your audience.
“The average person sees more than 1,700 banner ads every month, and is more likely become a Navy SEAL than they are to click on one.” – Hubspot
“77 percent of all online display ads are never seen.” – ClickZ
“Only one percent of traffic to most stores is driven by ads.” – Conductor
It’s our goal to always be improving our platform for our partners, so when they ask, we listen. After hearing from our partners that they wanted to customize their widgets even more, we decided to create a unique feature that allows them to add or remove specific widgets from boosts.
You have a great site, but is anyone seeing it? The first step to creating an awesome website is to have awesome content. The second step is to drive the right, high-quality traffic to your site.
Boom! You created the world’s next big viral content site. You have a great name, solid content, and enough server bandwidth to support the entire population of North America viewing your site concurrently. However, you don’t know how to structure your content pages for maximum user engagement.