How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might […]

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Morgan McAbee

Brand Strategist

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

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Morgan McAbee

Brand Strategist

Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change.   How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board) https://t.co/asG0Wqz2Kz #nativeads #nativeadvertising #nativeadfeeds pic.twitter.com/MQAauMg2YE […]

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Morgan McAbee

Brand Strategist

Revcontent Earns Verification as Participant in TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

SARASOTA (May 11, 2018) – Revcontent, the world’s fastest growing content recommendation network, today announces that it has completed the verification process and been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through […]

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Charlie Terenzio

Brand Manager

How Revcontent Means Complete Brand Protection

Brand safety and protection is a top priority when exploring native advertising and content recommendation, and we have always been proactive in ensuring consumers are protected with industry-leading technology that drives a powerful user experience.  We believe in building relationships built on trust and powering personal web experiences. For publishers, this means industry leading performance […]

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Morgan McAbee

Brand Strategist

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads

SARASOTA (April 27, 2018) – Revcontent, the world’s fastest growing content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads […]

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Charlie Terenzio

Brand Manager

Revenue Growth Meetings Available for Media Publishers at 2018 IAB Annual Leadership Meeting

Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with […]

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Charlie Terenzio

Brand Manager