TechCrunch: Revcontent & CEO John Lemp “trying to get rid of misinformation with help from the Poynter Institute”

CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network. To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged).

Revcontent and CEO John Lemp were recently featured in an article by TechCrunch and Senior Writer Anthony Ha for their efforts to combat fake news and misinformation. “CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, […]

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John Lemp

CEO & Founder

Revcontent and the International Fact Checking Network to Remove Financial Incentive for Misinformation by Publishers

Revcontent Fake News Policy Fact Check Poynter Institute International Fact Checking Network

SARASOTA (August 13, 2018) – Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy, if two independent fact checkers within the International Fact Checking Network flag a story as false from a publisher within the Revcontent network, Revcontent will […]

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Charlie Terenzio

Brand Manager

Best Practices for Native Advertising

best practices native advertising

Between the rising costs of online advertising and increasing concerns over banner blindness,  it’s never been more important than now to ensure your digital marketing strategies are effective. Which is why many advertisers, marketers and publishers alike are utilizing native advertising to see better results. However, this doesn’t mean this practice will automatically generate a […]

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How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might […]

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Morgan McAbee

Brand Strategist

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

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Morgan McAbee

Brand Strategist

Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change.   How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board) https://t.co/asG0Wqz2Kz #nativeads #nativeadvertising #nativeadfeeds pic.twitter.com/MQAauMg2YE […]

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Morgan McAbee

Brand Strategist

Revcontent Earns Verification as Participant in TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

SARASOTA (May 11, 2018) – Revcontent, the world’s fastest growing content recommendation network, today announces that it has completed the verification process and been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through […]

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Charlie Terenzio

Brand Manager