Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with […]
In front of hundreds of top-level executives from the largest media outlets in the world, Revcontent’s Director of Business Development, Trey Brenner, directly spoke the hot-button issues facing the advertising industry: ad blocking, transparency, and ad quality. Ad Blocking With the rise of ad blockers, the first question we need to ask is, “Why?” We […]
Next week, the Revcontent team is flying out to Las Vegas for Affiliate Summit West! Our brand new booth is in the works, and we’re excited to reconnect with clients and meet new partners to grow their brands in 2016. Interested in meeting with some of our top executives in Vegas? Contact your rep or email […]
Last week, our team traveled yet again to NYC for Digiday’s WTF Native Advertising, a one day deep-dive into the world of native advertising. Attended by some of the largest publishing brands in the world, Revcontent CEO and Founder, John Lemp, spoke on the importance of user experience. Native publishing is about connecting with your […]
Last week, three members of the Revcontent Technology team traveled to Las Vegas for Amazon Re:invent, the largest cloud computing conference in the world, and a mecca for developers and engineers, system administrators, systems architects, and technical decision makers. With over 250 sessions on cloud architecture, continuous deployment, monitoring & management, performance, security, migration, and […]
Last week, the Revcontent team traveled 14 hours to Barcelona for Digiday Publishing Summit Europe, joining premium European publishers as they spoke about content monetization and the increasing importance of video. Trey Brenner, Revcontent’s Director of Business Development, presented a keynote speech on one of the hot topics of the conference: native advertising.
Hot off the hiring of two advertising technology industry pioneers, our technology team is rapidly making a name for themselves in their niche. Last week, our Lead Test Automation Engineer, Andrew Krug was asked to present at STAR conference, a gathering focused exclusively on software testing and quality improvements.
Last week, our team spent 3 days in sunny Miami at Digiday Publishing Summit, contributing to the conversation of up-and-coming approaches to monetizing content across platforms and diving deeper into mobile and video. Our CEO and Founder, John Lemp, presented a keynote speech on the first day of the conference, continuing his theme of data […]
Last week, our publisher team attended Digital Media Strategies USA, a content-driven conference focused on the key strategic challenges behind developing a profitable and sustainable media business.
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