In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites.
It’s our goal to always be improving our platform for our partners, so when they ask, we listen. After hearing from our partners that they wanted to customize their widgets even more, we decided to create a unique feature that allows them to add or remove specific widgets from boosts.