Measuring the effectiveness of mobile campaigns has always been challenging. Mobile ad spending hit $100M in 2016 alone. For the first time, mobile advertising represented more than half of all digital advertising revenue, yet according to Forrester Research, 67% of marketers say that they can’t measure their ROI on mobile. We’re excited to […]
This week, the Revcontent technology team created yet another tool designed to maximize mobile performance for publishers. As screens become smaller and smaller, it’s key for publishers to maximize their space while maintaining a great user experience. Research shows 83% of users say a “seamless experience across all devices is very important,” so mobile ad […]
Now that the holiday shopping season is heavily upon us, remember these 5 very important ways to sleigh your holiday marketing this year. 1. Plan and Budget Ahead Holiday campaigns are some of the most important campaigns you will create all year. Planning ahead is crucial to your end of the year success. By allocating […]
To give our partners the absolute best tools for optimization and granularity, we recently launched another industry-first targeting tool, Revcontent Brand Targeting. As the only content recommendation network to offer Brand Targeting, Revcontent’s partners now have another option to further optimize campaigns, maximizing performance and engagement. John Lemp, Revcontent CEO and Founder, said, “We pride ourselves […]
Working with Revcontent is a content recommendation experience like no other. Revcontent powers 150 billion content recommendations per month, and while we’re not the largest network, our platform is second to none. The Revcontent Tech Team developed the most intuitive, transparent, and fully self-serve content recommendation platform on the market. With the ability for users […]
It’s our goal to always put our partners in control and give them the most powerful technology to grow their brands. We recently launched our industry-first, patent-pending Revcontent Audience Targeting designed to increase engagement and brand awareness through advanced retargeting. A game-changing tool never before seen in content recommendation, Revcontent’s patent-pending Audience Targeting allows partners […]
Hubspot writes that one of the best ways for publishers to increase engagement is to provide “additional content suggestions related to what readers have already consumed.” But one of the fastest ways to drive your audience away is low-quality content recommendations.
In 2013, mobile web browsing bypassed desktop web browsing for the first time, and that split keeps growing. As mobile becomes the dominant device, brands need to figure out how to optimize their main source of revenue for mobile: advertising. Most mobile ads slow page loading speed, and Hubspot says 40% of users will abandon a page if it takes more than 3 seconds to load. Hubspot’s research also shows that intrusive ads are one of the top reasons users abandon sites.
It’s our goal to always be improving our platform for our partners, so when they ask, we listen. After hearing from our partners that they wanted to customize their widgets even more, we decided to create a unique feature that allows them to add or remove specific widgets from boosts.