You’ve seen those “around the web” ads that populate the sidebars and bottom feeds of big news sites. Though you may glance over the importance and prevalence of these ads from time to time, they are growing in number. Publishers are not only looking into the immeasurable marketing value of these ads, they are also […]
Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands and their suppliers are struggling with growth, while more customized, data-enriched, consumer-centric brands are thriving. The 2018 IAB Annual Leadership Meeting will uncover marketing, data, and organizational strategies that will help brands, publishers and their partners compete in a world with […]
Now that the holidays are upon us and 2018 is just around the corner, it’s time to predict some game-changing marketing trends that we can look forward to in the new year. Artificial Intelligence For many of us, artificial intelligence (AI) already impacts some aspects of our daily lives. Think about the rise of virtual […]
Measuring the effectiveness of mobile campaigns has always been challenging. Mobile ad spending hit $100M in 2016 alone. For the first time, mobile advertising represented more than half of all digital advertising revenue, yet according to Forrester Research, 67% of marketers say that they can’t measure their ROI on mobile. We’re excited to […]
Today, we are launching the first publisher referral program system for content recommendation. Our partners are the lifeblood of our mission and working together to create a meaningful impact in how people discover new content online is what motivates us every day. As an industry-first, we’re excited to give our partners the opportunity to generate new income for […]
The way brands market and advertise is constantly changing, even month to month, as better practices are implemented and new channels emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or platform lies. Some of the biggest trends to watch for? […]
We’re excited to release yet another targeting tool, Revcontent Mobile OS Targeting, designed to target and optimize based on mobile device operating system. We love knowing that our hard work pays off in our partners’ successes, and we want to give them all the tools they need to scale and grow their brands. As the […]
Now that the holiday shopping season is heavily upon us, remember these 5 very important ways to sleigh your holiday marketing this year. 1. Plan and Budget Ahead Holiday campaigns are some of the most important campaigns you will create all year. Planning ahead is crucial to your end of the year success. By allocating […]
We live in a mobile age where people are spending more time on mobile devices than ever before. With smartphones dominating the market, it is essential to understand the overall effect and increased opportunities mobile can have on your site and content engagement.
According to the June 2015 Ericsson Mobility Report, the growth of mobile traffic will be exponential in the coming years, with Ericsson predicting that there will be some 6.1 billion smartphones in circulation by the year 2020. And, even with this incredible growth prediction, mobile remains as equally important right now.
It’s our goal to always be improving our platform for our partners, so when they ask, we listen. After hearing from our partners that they wanted to customize their widgets even more, we decided to create a unique feature that allows them to add or remove specific widgets from boosts.