Revcontent Receives Endorsement from National Center on Sexual Exploitation by Banning all Sexually Explicit Content

Taking a powerful stand against sexual exploitation, Revcontent has revised its content policy to eliminate use of all sexually objectifying and explicit content throughout the world’s largest content recommendation network based on standards approved by the National Center on Sexual Exploitation.   “We applaud Revcontent for its corporate leadership in the native advertising industry by […]

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Morgan McAbee

Brand Strategist

Revcontent Celebrates International Women’s Day and Partners with National Center on Sexual Exploitation

Today, we are excited to celebrate International Women’s Day, a day meant to recognize the achievements of women around the world, while calling for gender equality. International Women’s Day first began in 1909, where women campaigned for equal pay and voting rights. We have come a long way since then, but with recent stories of […]

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Morgan McAbee

Brand Strategist

Revcontent Partners with Brax for Automated Campaign Management and Optimization

At Revcontent, we understand the impact of automation on your campaign effectiveness. We are excited to announce our partnership with Brax to ease the burden of campaign optimization. What is Brax? Performance marketers use Brax to get a better return on ad spend.   Spend less time on campaign management, analysis, and optimization. Use Brax […]

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Morgan McAbee

Brand Strategist

How Publishers Can Grow Audiences With Facebook’s News Feed Changes

Last week, Facebook announced it was rolling out an update to the News Feed algorithm, aimed at prioritizing content from friends and family and limiting the reach of content from publishers and brands.   Facebook CEO Mark Zuckerberg stated that based on feedback from the Facebook community, “posts from businesses, brands and media — is […]

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Morgan McAbee

Brand Strategist

Ok Google, tell me about voice assistance

With recent advancements in AI and natural language processing, voice-enabled digital assistants are being integrated into everything from our smartphones and TVs to our vehicles. According to Google, 20% of mobile search queries submitted via its app are through voice search. Consumers are increasingly opting to search for things with their voices rather than typing.  […]

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Morgan McAbee

Brand Strategist

Revcontent Releases Widget Optimization Templates for Higher Efficiency and Granularity

Revcontent is always innovating and expanding to better serve our partners, so we are excited to announce the release of optimization templates within Revcontent’s Widget Optimizer. Our advertising partners now have the opportunity to apply pre-created Target Only or Blacklist templates to their boosts, making boost optimization even easier and more granular than ever before. […]

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Morgan McAbee

Brand Strategist

Revcontent Integrates with Adjust.com for Advanced Mobile Attribution and In-App Analytics

Measuring the effectiveness of mobile campaigns has always been challenging. Mobile ad spending hit $100M in 2016 alone. For the first time, mobile advertising represented more than half of all digital advertising revenue, yet according to Forrester Research, 67% of marketers say that they can’t measure their ROI on mobile.     We’re excited to […]

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Morgan McAbee

Brand Strategist