Revcontent Employee Spotlight: Chris Maynard, Chief Product Officer

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Chris Maynard, Chief Product Officer at Revcontent. 1.) What does a typical day look like for a Chief Product Officer?   Everyday is a focus on product innovation, from working directly with the engineering team, coordinating plans and goals with executive and publishing […]

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Morgan McAbee

Brand Strategist

How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might […]

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Morgan McAbee

Brand Strategist

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

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Morgan McAbee

Brand Strategist

Mogul Names Revcontent in “Top 1000 Companies Wordwide for Millennial Women” List

We are excited to announce that Revcontent was named in Mogul’s list “Top 1000 Companies Worldwide for Millennial Women.” This award recognizes companies who place an importance on fostering female and millennial talent.   According to Mogul’s website, “Reaching gender parity in the workplace by investing in the next generation of female leaders is now more […]

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Morgan McAbee

Brand Strategist

Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change.   How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board) https://t.co/asG0Wqz2Kz #nativeads #nativeadvertising #nativeadfeeds pic.twitter.com/MQAauMg2YE […]

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Morgan McAbee

Brand Strategist