3 Tips for Boosting Video Engagement

Video has become a fundamental way that people consume content, and has allowed consumers to form deeper connections with brands. Over 60% of marketers and small business owners plan to increase investment in video marketing in 2017. If done correctly, video can better communicate your brand’s story, maximize user engagement, and boost conversion rates. If you […]

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Morgan McAbee

Public Relations Assistant

This Year, We’re Thankful For: User-Generated Content

Have you ever thought about the impact that consumers have on your brand’s reputation? Some of the most effective salespeople that you have are your own customers and allowing them to narrate your brand’s success stories might just be the spark that your content campaign needs.  Incorporating content created by your audience into your marketing strategy […]

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Morgan McAbee

Public Relations Assistant

4 Scary Content Marketing Mistakes To Avoid

1.) You Don’t Consider The Power of Visual Content Your content should include high quality images that capture and maintain the attention of users. Different types of images for your content strategy might include product images, infographics, and slideshows. Quality and quantity are both important factors to consider when incorporating images in your content marketing strategy. […]

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Morgan McAbee

Public Relations Assistant