Between the rising costs of online advertising and increasing concerns over banner blindness, it’s never been more important than now to ensure your digital marketing strategies are effective. Which is why many advertisers, marketers and publishers alike are utilizing native advertising to see better results. However, this doesn’t mean this practice will automatically generate a […]
Over the last couple of decades, we’ve all seen a variety of marketing and advertising mistakes made by some of the biggest companies in the US today. While each situation may have its own causes and effects, it has stirred a conversation about what to do and what not to do when advertising, especially online, because advertisements […]
A diverse portfolio of revenue is key in long-term success for a variety of industries these days, and publishing is no exception. Putting all your eggs in one basket has rarely been a smart idea in business, but many companies have recently spent a bulk of their focus on generating revenue from only a handful […]
These days, online consumers are regularly bombarded by a variety of advertisements. This occurs so often that many of them have started to ignore online ads altogether. And as a whole, the click-through rates for banner advertisements (also known as display ads) have continued to decline over the last decade, leading to Banner Blindness. What […]
Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and […]
Your brand says a lot about your company. It tells the story of your business, communicates your message to your target audience, and it visually represents you to the rest of the world. No pressure, but your branding is important! The ultimate goal of branding is to get people to feel a certain way when […]
Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has quickly become one of the most important digital marketing strategies for any business these days. But even if you know […]
Boom! You created the world’s next big viral content site. You have a great name, solid content, and enough server bandwidth to support the entire population of North America viewing your site concurrently. However, you don’t know how to structure your content pages for maximum user engagement.