Neglecting Your Headline
Many marketers neglect their headlines, but this should be front-and-center in your content strategy. Your content might be highly engaging and personalized, but if nobody wants to click on it, what’s the point?
Ensure that your headline gives the reader a clear indication of your content. Misleading headlines will only drive users away. A/B testing is a great way to determine the best performing headline. Revcontent provides an intuitive tool that allows advertisers to split test headline and image combinations to help determine what resonates best with their audience.
Failing to Distribute Your Content Effectively
If your content strategy involves creating highly personalized content in hopes that it will get in front of the right person, you aren’t doing enough. One of the biggest content mistakes that marketers make is failing to distribute properly. Creating great content does not guarantee that your audience will actually discover it. A solid content distribution plan is the key to finding success. The best way to distribute your content is by diversifying your distribution efforts instead of relying on a single platform.
Luckily, there are many ways to achieve this. Content distribution networks such as Revcontent are a great way to put your content in front of your ideal audience. The personalization technology places your content on a premium website that users are already engaging with, so you can reach the right person at the right time.
Your Content Isn’t Specific to Your Audience
All of your content should be written with a defined reader in mind. Delivering content that is useful and personalized is key to engaging your readers. Consumers have come to expect relevant content from brands. Once you’ve nailed down your audience, determine how your content can address their wants, needs or values. Whether that is teaching them something new or solving a problem, each piece of content that you create should have a specific goal in mind. The most successful marketers are able to deliver the right content at the right time to consumers.
Your Content Strategy Lacks Visuals
If you’re only relying on written content, you are missing out on huge opportunities that come with using visuals. According to Omnicore, video content is 50 times more likely to drive organic search results than plain text. Hubspot also reveals that 32% of marketers say visual images are the most important form of content for their businesses. If you’re unsure how to incorporate visuals or video content, try repurposing the content you’ve already written into an infographic or a short-form video. Some people might prefer to read a blog post, while others might prefer to read a short infographic. This is a great way to expand a single idea into multiple pieces of content.
Not Optimizing for SEO
A big challenge for content creators is the ability to optimize their content for SEO. SEO is a strategy that helps your content appear higher in search engines, which is critical to gaining traffic and engagement on your site. Search engine algorithms determine the most relevant results based on the user’s search. This begins with researching keywords to find your ideal target. Once you’ve nailed down your keywords, you should also take into account your title, use of headers, meta descriptions and optimized images. Google Search Console is a great tool that provides detailed analytics to help strategize and improve your search rankings.
A great SEO strategy is not based on a single factor, but focusing on the quality and originality of your content as a whole is a great place to start.