The goal of almost every website is to generate revenue. However, website monetization isn’t a cookie-cutter process. Are you putting in a lot of work to monetize your site and you still aren’t achieving great results? Ensure that you aren’t making any of these common mistakes:
Having little understanding of your audience
In order to create an effective monetization plan for your site, It’s important to ensure that this is fitting to your target audience. For instance, it would be difficult to determine what types of promotions or deals your audience would be interested in if you haven’t successfully nailed down who exactly your target audience is. If you are struggling with effectively understanding who your target audience is, start by asking basic questions such as: What content on my site gets the most traffic? What device is being used to visit my site the most? Once you’ve developed a thorough understanding of your audience, use this information to help guide your content strategy.
Going Overload on Ads
The more ads that you put on your website, the more monetization opportunities you will have, right? Not quite. There is a fine balance between using the right amount of ads on your website and adding way too many. While ads are a key factor in monetizing your website, it’s important to plan out your ad space. Not using enough ads can limit your potential to reach your audience, while using too many can quickly cause your audience to become irritated.
Over a quarter of US internet users used ad blockers in 2018. Consumers don’t want their experience to be interrupted, and they want fewer distractions. One of the best ways to provide a better online ad experience is through native advertising. Native advertisements work because they blend in with the surrounding content on the webpage. This provides users with quality ads that are less distracting. When it comes to ads on your site, it’s important to put the user experience first through a value-driven approach.
Whether your monetization plan is for an e-commerce site, blog, or entertainment site, the content on your site should be well-written with specific goals in mind. Creating poor-quality content will not only drive your audience away, but it will hurt your chances of ranking higher in Google search engines as well. The lower quality your content is, the less website traffic you will get and the lower you will rank in search engines. You should focus on creating fresh, engaging content that your audience cares about. Determine how your content can address their wants, needs or values. Whether you are teaching your audience something new or solving a problem, each piece of content that you create should have a specific goal in mind.