The way brands market and advertise is constantly changing, even month to month, as better practices are implemented and new channels emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or platform lies.
Some of the biggest trends to watch for?
Mobile continues to outpace desktop
Consumers want personalized, relevant content
86% of consumers suffer from banner blindness, meaning they can’t recall the last display ad they saw: Adotas
68% of people spend time reading about brands that interest them: DemandMetric
78% of CMOs think custom content is the future of marketing: DemandMetric
You’re more likely to become a Navy SEAL than click on a banner ad: HubSpot
U.S. native ad spending on social sites will reach $2.36 billion, or 38.9 percent of total U.S. paid social ad expenditures.
Consumer’s average attention span is 8 seconds – 1 second less than a goldfish — dropping 4 seconds since 2000: Marketing Insider Group
64% of marketers see social media as a critical enabler of products and services: CMO.com
Within the next 5 years, 75% of marketing budgets will focus on digital, versus the 25% of the past: Business 2 Community
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