revcontent marketing statistics

15 Marketing Statistics You Need To Know

The way brands market and advertise is constantly changing, even month to month, as better practices are implemented and new channels emerge. After scouring the Internet for the most interesting marketing stats, here are 15 that truly show where the future of marketing your brand, content, or platform lies.

Some of the biggest trends to watch for?

  • Mobile continues to outpace desktop

  • Consumers want personalized, relevant content

revcontent marketing stats

86% of consumers suffer from banner blindness, meaning they can’t recall the last display ad they saw: Adotas

68% of people spend time reading about brands that interest them: DemandMetric

revcontent marketing statistics

78% of CMOs think custom content is the future of marketing: DemandMetric

You’re more likely to become a Navy SEAL than click on a banner ad: HubSpot

revcontent marketing statistics

U.S. native ad spending on social sites will reach $2.36 billion, or 38.9 percent of total U.S. paid social ad expenditures.

Consumer’s average attention span is 8 seconds – 1 second less than a goldfish — dropping 4 seconds since 2000: Marketing Insider Group

revcontent marketing statistics

64% of marketers see social media as a critical enabler of products and services: CMO.com

Within the next 5 years, 75% of marketing budgets will focus on digital, versus the 25% of the past: Business 2 Community

revcontent marketing statistics

revcontent marketing statistics

revcontent marketing statistics

 

Powering 250 billion content recommendations per month, Revcontent is the fastest growing content recommendation network and reaches 97% of US households, according to Quantcast. To learn more about content that converts, sign up or visit our website.  

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Katherine McDermott

Katherine is the Brand Manager at Revcontent. Katherine serves as the head of Revcontent's PR team.