What is Native Advertising?

what is native advertising

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and […]

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How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might […]

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Morgan McAbee

Brand Strategist

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less […]

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Morgan McAbee

Brand Strategist

How to Optimize Your Content for SEO

how to optimize your website content for seo

Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has quickly become one of the most important digital marketing strategies for any business these days. But even if you know […]

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Mogul Names Revcontent in “Top 1000 Companies Wordwide for Millennial Women” List

We are excited to announce that Revcontent was named in Mogul’s list “Top 1000 Companies Worldwide for Millennial Women.” This award recognizes companies who place an importance on fostering female and millennial talent.   According to Mogul’s website, “Reaching gender parity in the workplace by investing in the next generation of female leaders is now more […]

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Morgan McAbee

Brand Strategist

Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change.   How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board) https://t.co/asG0Wqz2Kz #nativeads #nativeadvertising #nativeadfeeds pic.twitter.com/MQAauMg2YE […]

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Morgan McAbee

Brand Strategist