TechCrunch: Revcontent & CEO John Lemp “trying to get rid of misinformation with help from the Poynter Institute”

CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network. To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged).

Revcontent and CEO John Lemp were recently featured in an article by TechCrunch and Senior Writer Anthony Ha for their efforts to combat fake news and misinformation. “CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, […]

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John Lemp

CEO & Founder

Revcontent and the International Fact Checking Network to Remove Financial Incentive for Misinformation by Publishers

Revcontent Fake News Policy Fact Check Poynter Institute International Fact Checking Network

SARASOTA (August 13, 2018) – Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy, if two independent fact checkers within the International Fact Checking Network flag a story as false from a publisher within the Revcontent network, Revcontent will […]

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Charlie Terenzio

Brand Manager

New AutomaticRev Program Guarantees 50% Revenue Uplift for Media Publishers

AutomaticRev Revcontent Guaranteed Revenue Program

SARASOTA (August 10, 2018) – In order to help media publishers meet their revenue goals more consistently, Revcontent today announced a new program called AutomaticRev ‘Revenue you can depend on’ which offers a 50 percent guaranteed uplift in revenue for Revcontent’s adfeed product compared to other content recommendation feeds. The AutomaticRev guarantee program allows publishers […]

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Charlie Terenzio

Brand Manager

Best Practices for Native Advertising

best practices native advertising

Between the rising costs of online advertising and increasing concerns over banner blindness,  it’s never been more important than now to ensure your digital marketing strategies are effective. Which is why many advertisers, marketers and publishers alike are utilizing native advertising to see better results. However, this doesn’t mean this practice will automatically generate a […]

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Revcontent Employee Spotlight: Nick Cote, Director of Publisher Operations

Nick Cote Revcontent

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Nick Cote, Director of Publisher Operations at Revcontent.   1.)  What does a typical day look like for the Director of Publisher Operations? “Typical” isn’t a word I would use to describe any day at Revcontent with how fast the industry is changing. […]

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Charlie Terenzio

Brand Manager

Revcontent Employee Spotlight: Chris Maynard, Chief Product Officer

Welcome back to Revcontent’s Employee Spotlight! This week, we sat down with Chris Maynard, Chief Product Officer at Revcontent. 1.) What does a typical day look like for a Chief Product Officer?   Everyday is a focus on product innovation, from working directly with the engineering team, coordinating plans and goals with executive and publishing […]

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Morgan McAbee

Brand Strategist