Revcontent Continues Focus on Control and Transparency with the Development of Interest Targeting

revcontent interest targeting

As the first content recommendation network to develop many technology innovations such as audience retargeting and the first user interest personalization tool, Revcontent is again the first to create Interest Targeting. With a level of hypergranularity comparable to Facebook or Twitter, Revcontent built Interest Targeting at the request of brands and media companies. Interest Targeting […]

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Katherine McDermott

Brand Manager

Facebook’s Push for Authentic Communication

facebook change

Yesterday, Facebook announced a change that’s been a long time coming – shifting the focus to authentic communication versus clickbait headlines.  Specifically, Facebook is targeting headlines they deem “clickbait.” Facebook is upfront in laying out the exact criteria they’re examining when going through these headlines. Even more specifically, they’re looking at accounts where people click […]

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Katherine McDermott

Brand Manager

Reverse Engineer Facebook’s New Feed Update: 50 Phrases to Avoid

facebook clickbait

News Feed FYI: Further Reducing Clickbait in Feed At Revcontent, our team used machine learning technology to create a list that’s actually useful for navigating this change, keeping your organic reach, and avoiding getting bumped down in Facebook’s newsfeed. Check out more details here. The headline exaggerates the article to create misleading expectations for the […]

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Katherine McDermott

Brand Manager

Brainjolt Media Exclusively Partners with Revcontent for Industry-Leading Technology and Data Insights

brainjolt and revcontent

Both brands share a desire to provide highly engaging content to billions of people around the world. With the average Brainjolt reader enjoying over 4 minutes of content per session, Revcontent’s industry-leading technology builds on this seamless experience, driving readers to the content they love most. Also, Brainjolt will use Revcontent’s data insights and reporting […]

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Katherine McDermott

Brand Manager

PCWorld, MacWorld Signs Exclusive Partnership with Revcontent for High-Quality User Experience, Resulting in Superior Performance

revcontent pcworld macworld partnership

IDG Enterprise, publisher of some of the largest technology websites including ComputerWorld, MacWorld and PCWorld, recently signed an exclusive partnership with Revcontent. Revcontent’s strategic partnership will increase performance on IDG Enterprise media properties while maintaining a high-quality user experience and ensuring brand protection. According to comScore, Revcontent reaches 88% of US households, and with 60 million […]

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Katherine McDermott

Brand Manager

HT Media and Revcontent Team Up in Partnership Based on Industry-Leading Technology and Aligned Company Values

revcontent ht media partnership

HT Media, the second largest Indian publisher, and Revcontent, the world’s fastest growing content recommendation network with 200 billion content recommendations a month, teamed up in an exclusive partnership to drive greater returns for HT Media’s media properties. With Revcontent’s industry-leading technology, aligned company outlooks, and unparalleled performance, HT Media chose to enter a strategic, […]

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Katherine McDermott

Brand Manager

CBS Television Signs Exclusive Partnership with Revcontent for Publisher Quality Control and Brand Protection

revcontent cbs television partnership

As big fans of the CBS Television brand, we’re especially excited to welcome them into the Revcontent family as our newest exclusive partner. CBS Television is the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil. We’re honored CBS Television and their team […]

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Katherine McDermott

Brand Manager